About Me

With a strong foundation in packaging and production design, I bring over seven years of experience crafting strategic, story-driven visuals that resonate. Whether it’s playful branding for kids or elevated packaging for food and wellness products.

While packaging is my primary focus, I also have extensive experience in digital design, including social content, email campaigns, and web assets. I’ve worked with major brands like Disney, Nickelodeon, and Everbilt, and supported small businesses through my studio, Steinbauer Design Co.

My approach blends big picture thinking with sharp attention to detail, from concept through final production. Whether I’m art directing or refining print ready files, I’m committed to crafting cohesive, beautiful design across every touchpoint.

Work Experience

Lead Graphic Designer

2020- 2023

  • Presided over all print and digital promotions, sales materials, packaging design, brand design, advertisement design, photography and retouching

  • Created commercially appealing packaging to increase sales for all brands and sub brands

  • Designed impactful and innovative advertisements for both print and digital platforms

  • Oversaw continued implementation of brand guidelines for all brands and sub brands

  • Collaborated with private label vendors on packaging and additional collateral throughout the production process

  • Produced mockup packaging for private label and sub brands with aggressive turnaround timelines

  • Translated strategic direction into high-quality design within an established brand identity

  • Strategically planed and creatively art directed product and lifestyle photoshoots

  • Helped streamline processes in the marketing department by setting up a central content management system via Trello

Ashland Water Group

  • Communicated and worked in conjunction with companies, such as Nickelodeon and Disney, to design and produce packaging for television shows and movie promotion

  • Led & collaborated with other designers to create seasonal packaging for food and toys

  • Adhered to FDA standards for proper labeling of food packaging

  • Developed mock-up products and packaging for marketing and sales teams

  • Created new products within existing brand identities, adhering to brand guidelines

  • Updated website with new products, product spotlights, and promotions

Primary Colors Corp

Graphic Designer

2019- 2020

Packaging Graphic Designer

2023- 2024

  • Designed impactful and innovative packaging for US and global market

  • Supported key areas of marketing and production

  • Delivered collateral on time while accommodating several rounds of revisions

  • Established knowledge of client brands, products and target demographics

  • Designed and adjusted die lines to accommodate product changes throughout the production process

  • Set up production files that are ready for manufacturing

  • Collaborated cross-functionally to accurately asses individual brand and private label
    packaging and graphic needs

  • Brainstormed and designed conceptual mockups for new and innovative products

  • Created mock up packaging and displays

  • Conveyed design concepts to internal stakeholders

  • Adhered to brand standards and timelines

iDesign

Label Graphic Designer

2024

  • Developed visually appealing label designs, adhering to brand guidelines

  • Utilized internal systems proficiently to create and modify labels and label attributes for various product lines

  • Edited XML files to integrate dynamic data into label design, ensuring accuracy and functionality

  • Collaborated with cross-functional teams to streamline label approval processes and maintain design consistency

  • Managed multiple label design projects simultaneously, meeting tight deadlines and quality standards

  • Contributed to the smooth transition of labeling and engineering systems, ensuring minimal disruption to production timelines

  • Conducted thorough testing and troubleshooting of new system functionalities related to label design

  • Documented standard operating procedures for the updated internal system, ensuring clarity and consistency in label design processes post transfer

Ecolab (contract)

Master Production Artist

2024-2025

  • Lead high-volume production of packaging assets for Pantene, Aussie, Herbal Essence, and Head and Shoulders ensuring that all assets meet brand guidelines and production specifications across global markets.

  • Collaborate closely with creative teams to maintain visual consistency, performing meticulous proofing, color correction, and image manipulation, ensuring all deliverables are of the highest quality.

  • Expertly prepare files for productions according to manufacturer and brand specifications

  • Work in tandem with designers, project managers, and marketing teams to deliver on tight deadlines while maintaining the integrity of brand aesthetics.

  • Manage and maintain brand guidelines for Pantene and other beauty clients, ensuring all assets adhere to established design principles and regulatory requirements.

SGK (freelance)

Let's create together

Let's create together